It is very important that you, a medical professional, would have a way to communicate with your patients both in the physical world and online. The best way to reach all of your patients and provide them with information is through an informative medical website. There are several key elements to keep in mind for a successful and quality medical website design. .
1. Clean layout.
Having a medical website is important as it creates a lasting impression on each visitor. It is important that your pages are not cluttered and are easy to navigate. This means no flashy links or other nonsense. Sometimes, it does work for a short time, but usually it frustrates people and drive them away. Straightforward approach, clean and concise information is just what people are looking for. Besides, the websites that are filled with clutter often take a long time to load.
2. Knowledge of the subject.
It is important that the website reflects knowledge and expertise on your subject matter. Working with medical offices for several years helped me to come up with this what seems to be the best solution or strategy for the medical website. First, it should create an overall impression of the professional, recognized office in its field. This usually is achieved by using the right images, *before / after photos, videos* as well as some taglines. And second, the website should present valuable informationon the subject that, in its turn, should be structured from main, overall description of the service or procedure to the very detailed information covering the subject. So, if your potential patients are checking about the procedure, let's say it's a Radiesse, first they need to see what it is about overall - to smooth the wrinkles & to add the volume by using "special" injections. Then, it should show a series of before/after photos and probably videos and have some testimonials. And then, if clients decide, they can read in more details about what the injections are, what they are made out of, how long the procedure takes, how long the results would last, how many injections are typically needed, they can read about the side effects, costs and so on. Then, the website should lead a client to either making an appointment or contacting the office for more information if he or she has questions or concerns. Many of doctor offices that I worked with confirm that the better website covers the procedure, the easier it is for the doctor to convert a visitor into his patient at the time of consultation.
3. Appointments, Confidential Forms
Nowadays, it is a must for a medical website to have an appointment form and a confidential contact form. It is a good idea if you let your potential client to set an appointment online where he or she can pick a procedure, time and date and also write comments or leave a message. Most of the time, appointment is not considered being fully setup until a receptionist or one of the staff members will get back to a client confirming the appointment. These appointment forms is a convenient way for a potential client to communicate with your office. The same applies for a confidential contact form where a client can ask a question. Usually doctors' offices are open when all other people also at work. And often it makes it very uncomfortable for a person to ask very intimate questions. Such confidential forms let visitors to the site to be more open and address questions they really want to ask but can't ask over the phone.
4. Medical Forms
If you ever need the patient to fill out a form, it's a good idea to add this option to the website. This way they can print it out, fill it when it's convenient to them and then bring them at the time of their appointment/consultation. You are saving their and your time.
5. News or FAQs
Recent news as well as frequently asked questions are important parts of a medical website design. This builds great amount of trust between you, a medical professional, and your patients or visitors. The best medical sites are those where visitors keep coming over and over again for information on different procedures, various aspects of a procedure, treatment and so on. Those are the websites, where you managed to established trust for you as a professional. It is important that you keep your website up to date with all the latest news in your medical field. It will help you to grow your brand awareness and name while you can focus on other things at your office. Finally, it's a suggestion. Try to hire a professional web design company to create your website. Your website should be unique, speak with "the same voice" as other promotional materials at your office, represent your office and be your "online face." It should be remembered. This will help you to reach out to all existing patients and also gain you some new followers.
I would like to recommend Creative365, professional website design company specializing in quality medical website designs. They are experts in medical website design field and have been in business for over 10 years striving to keep their clients happy. They specialize in websites for plastic surgeons, medical spas, dental offices, obgyn offices, reproductive centers,…
To see the samples of successful Quality Medical Websites by Creative365, please visit their website http://www.creative365.com